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IT IS NOT JUST THE FOOD INDUSTRY WHICH IS UNDERGOING METAPHORICAL CHANGES

People using their iPhones to monitor a heart irregularity or attack and subsequently confront their doctor specialist with the diagnosis. Obviously these and more medical “interpretations” cause great friction and an entire level of base-line care is eliminated. The huge changes in behavioral attitudes of the millennial generation. Just to mention a few: marriage is optional, delayed childbirth, cooking is optional, social media sub-cultures. The world population is adrift. Huge disruptions in cultural settings, including food choices. Take for example airline food: pork has completely disappeared from the inflight line-up.

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