McDonald’s Fast Food has Slowed Down
Seismic Shift McDonald’s is seriously worried about tough competition from socalled upmarket “fast-casual” chains that offer “healthier food” and more sophisticated service. There is little doubt that the fast-casual segment is currently outgrowing the fast food sector. There is a permanent seismic shift in the way people perceive and consume food. This shift fundamentally undermines the core business model of McDonald’s.