How Pea Protein Became a Star Ingredient
Pea protein has a lot of advantages over soy.
Soy suffered its devastating blow after a misleading marketing campaign of unsupported medical claims put consumers off. According to Hoogenkamp, this meant “the pea industry hit the jackpot.”
Soy has long been the dominant vegetable protein choice, and still is, mainly due to its popularity as an additive to meat products. About 70 percent of the 1.1 million metric tonnes of soy protein produced in the world is added to meat.
But pea protein is growing fast. The estimated global size of the pea protein market in 2016 is 120,000 metric tonnes, triple what it was four years ago, according to Hoogenkamp.