Driven by a combination of more health, environmental, and ethical awareness, consumer demand for plant protein formulated foods continues to grow. The looks of plant-based meat, bakery, snacks, and dairy products are set to become an enduring part of the food landscape. In most developed countries, the market for plant- based proteins and alternative meat and milk continues to grow with double digit numbers. For both milk and meat alternatives, it is important to place these in the same supermarket aisles as the traditional products. This strategy significantly increases the likelihood that consumers choose these foods.