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SOY PROTEIN TOO BIG TO FAIL

The term “soy protein” was changed to “vegetable protein”, as a strategic move to ease the consumers’ concern and improve their negative perception of soy in the early 1990s. Fast forward, consumer soy negativism still lingers. This is primarily due to the ill attempts of the US-dominated soy industry to position its protein source as a pseudo-pharmaceutical ingredient to alleviate symptoms like high cholesterol, pre-menstrual symptoms (PMS), and some forms of cancer.

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