Hoezeer de media plantbased vlees ook promoot als een noodzakelijkheid om vleesconsumptie te verminderen, feit is dat wereldwijd de laatste twee jaar de eiwittransitie door een behoorlijk diep dal is gegaan. Enkele kernwaarden maken dit -jammer genoeg- duidelijk, waarbij de onderliggende data natuurlijk van land tot land verschillen. Mondiaal is de verkoop van plantbased vleesproducten met ongeveer 40% ingezakt, terwijl de marges van de gebruikelijke 45% teruggeschroefd zijn tot circa 20%.
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