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FAST GOOD FOOD and FAMILY (part 2)

Now that Starbucks has satisfied
customers’ morning caffeine
cravings, it will set its sights
on the lunch meal business. Starbucks
and other coffee stores generate
about 50 percent of its business
before 11 am, and the challenge is
to draw non-traditional coffee traffic
and entice them to stop by for lunch.

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FAST GOOD FOOD and FAMILY (part 1)

Lifestyle food marketing is segmentspecific
but can broadly be
defined by coupling widely
available, affordable, and tasty foods
throughout life to enhance nutrition for
general wellbeing, as well as to promote
optimal health. In this emerging arena,
the boundaries between grocery and
food service continue to blur.

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Impossible Is Possible

To cater to increasing consumer demands for less meat and meat-free options, plant meat foods need to get more realistic, such as with the ‘plant blood’ by impossible foods. Henk Hoogenkamp addresses the flexitarian trend and recent developments with meat-free food.

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