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The Golden Arches are as ubiquitous a sight along American roadways as stop signs and red lights, both of which are symbolic of the response consumers have been delivering to the global fast-food chain of late.

There are many disruptions in the socio-economic and demographic settings of our daily life. Seemingly
the whole planet Earth is being disrupted right now. Brexit, Trump and Leicester City all in one sentence!
Unbelievable but true.

The verdict is out: as far as Millennials
(born 1982-2004) are concerned,
McDonald’s flagship product “Big
Mac” has gotten less relevant. It is shocking to know that just one in five Millennials –the fast-food core target group- has ever eaten a Big Mac hamburger.

A plant meat and a traditional meat company have announced an investment agreement whereby
Springdale, Arkansas based
Tyson Foods Inc. will own a five percent stake in Beyond Meat.

Bluthochdruck, Darmkrebs, Herz-Kreislauf-Probleme: Fu¨r viele Krankheiten
wird ein u¨bermäßiger Verzehr von Fleisch und Fleischwaren verantwortlich
gemacht. Stattdessen macht es mehr Sinn, Rezepturen zu modifizieren oder
Zubereitungsarten zu ändern.

If you haven’t heard of rice bran, this is likely because only 1 percent of the available rice bran in the world is currently utilized for the human food market.

The emerging young American generation increasingly rejects artificial dyes, flavourings, preservatives and GMO, and demand food formulated with ingredients they recognise and are, preferably, of natural origin. Sales of many legacy or mainstream brands known to make processed food with
artificial ingredients and additives have suffered, while many startup entrepreneurial natural-food companies have grown. It seems the bigger the food company; the fewer consumers trust it.

Post-animal food is going forward to assure every day’s food consumption

There is a growing consensus among food and health policy leaders in America that transitioning to a plant-based diet is essential for our health, and that of the planet.

The fast-casual segment is currently outgrowing the fast food sector.