All protein starts with plants. Protein is the only macronutrient that has not been demonized. On the contrary, people living in developed and affluent countries can’t seem to get enough of it. Yet, society should not close its eyes to climate change, especially extreme weather and rapid population growth, which is intensifying pressure on traditional protein sources, making the search for innovative alternative proteins imperative for global protein security and resilience. An ideal dietary intake will require diversified animal- and plant-based sources, providing high-quality nutritive values and sensory experiences.
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PROTEIN EQUIVALENCY
For most people, meat happens to be incredibly tasty and nutritious, and perhaps the
only way to successfully replace it is to develop a superior plant-based product that is equally good in organoleptic performance, such as taste and texture. Plant-based burgers such as those marketed by Impossible Foods, Beyond Meat, and Nestle’s Garden Gourmet, are well on their way being at par with the beef burger equivalent.
In the aftermath of the hype
Although plant meat companies like to paint a different picture, it is a fact that – except for the food service sector – sales in the US and some EU countries have decreased by double digits since 2022. Plant meat sales are stagnating, and that is quite a departure from the mega- growth numbers in the years pre- ceding 2022.