McDonald’s is seen as the mother of all burger joints and together with Apple the most potent symbol of America around the globe. The US is by far the largest market for McDonald’s, where it has 14,200 of its
35,000 restaurants. McDonald’s is squeezed by competition; not only from a revitalized Burger King, but also from other fast food companies such as KFC, Chick-Fil-A, Five Guys, In-N-Out, Subway and Starbucks.

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