Scherm­afbeelding 2023-12-14 om 06.23.16

AI and machine learning algorithms will continue to grow rapidly

Well-being, health, great taste, clean labels, and ecological sustainability are today’s key drivers influencing food purchase in affluent societies. This is especially true for the un- der-30-age consumers. Knowing all these wants and needs, the food industry is expected to undergo disruptive transition cycles with no end in sight. Nowadays, winning with words or “storytelling” are the “essential ingredients” for food companies that want to successfully communicate a consumer affinity for products with social or ethical causes. After all, it is essential to recognize the vital marketing rule that “when people are not con- sciously including, they are subcon- sciously excluding.”

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